Check out how we are changing the real estate marketing game!
As of November 2013, Property Buyers Group announces that they will be utilizing vinyl car wraps as a part of their real estate marketing strategy.
Adam Glassman of Property Buyers Group and Glass Capital Ventures decided to take his father’s 1997 Lexus LS 400 and turn it into a mobile marketing machine. “We want to get deals done as quickly and efficiently as possible,” Glassman said. “We drive all over the Metro area, so why not let others know what we do and how we can help.”
Car wraps have been around for years, but there are no real estate companies currently marketing on the roads like Property Buyers Group. Most companies hang bandit signs within the boroughs of New York and Long Island. There are even quite a few businesses that pound the pavement day and night, knocking on doors, just to get a deal.
“We are looking to do all types of creative marketing so we stand out over the rest of our competition and this we thought is a genius idea as we are always on the road looking at deals and meeting with homeowners. In the 1st few week alone we have already fielded 13 calls,” Glassman said. “Even though 95% of the calls that come in are homeowners looking to sell close to retail, we always try to capitalize by taking the potential listing as another means of income.”
The New York-based real estate investment firm focuses on acquiring single and multifamily properties in the Boroughs of New York and Long Island that are distressed and in need of renovation.
